How we work? | Brand protection in practice

In the 21st century, brand attacks are massive in scale – they are automated and supported by AI. Faced with such a scale of threats, effective brand protection is only possible through professional, automated systems. We have the technology that allows us to effectively and permanently counter this phenomenon. See what this process looks like in practice.

brand protection

System Analysis and Calibration First, we thoroughly investigate the nature of the infringements targeting your brand to select the right set of tools for their detection. Although the system relies on advanced AI algorithms trained to recognize even the most subtle tricks of fraudsters, its work is always overseen by an operator. A qualified human sets up and calibrates the software to ensure it operates at maximum efficiency and verifies that the system flawlessly distinguishes actual abuse from accidental, neutral content on websites. This eliminates the risk of sending unnecessary, erroneous reports.

brand monitoring

Large-Scale Monitoring We handle large volumes of incidents. Our highly automated system is excellent at processing data volumes that would be unmanageable for even a large team of human workers using traditional methods.

brand attacks

Reporting and Threat Elimination We handle reporting infringements to domain registrars, hosting providers, and escalating cases to institutions that aggregate information on such incidents. This speeds up the blocking and removal of content from the internet, protecting your brand from reputational damage and your potential customers from fraud. The history of each report is monitored throughout the entire lifecycle of the case. Even when harmful content disappears from search results, we continue to take action until it is completely removed.

identyfikacja źródeł ataków na markę

Identification of Attack Sources We constantly develop our capabilities in tracking down the sources of attacks and identifying entire infrastructures used by fraudsters.

wsparcie prawne przy ataku na markę

Evidence Gathering and Legal Support Effective legal escalation requires hard evidence, which is not always immediately available in the case of cybercriminals. We work to gather material that allows for the identification of perpetrators whenever possible. Once we secure a solid evidentiary foundation, we pave the way for legal action. We then operate with the support of professional law firms specializing in copyright law and trademark protection to hold the fraudsters accountable.


Brand Protection | Benefits and Outcomes of Cooperation

Working with us is most effective when it is continuous. The problem of attacks on your brand may not disappear entirely, but thanks to our continuous efforts, it can quickly be minimized to a marginal level—virtually invisible to your customers. The system will identify infringements before they become publicly visible on the first pages of search results for people looking for your products.

We ensure peace of mind for the long term, and cooperating with us brings tangible results. You can focus on promoting your products, selling them, and growing your business, rather than on an exhausting battle with fraudsters who directly affect your profits by undermining your credibility.

Our system sends detailed reports daily covering the analyses performed, as well as the infringements detected and removed. You always remain in full control and can verify the effectiveness of our actions.

Understand the Nature of Threats Attacks on brands take various forms. Read our articles, where we describe individual types of infringements in detail – find out exactly what modern companies are facing and how these attacks look in practice: [Go to the Articles section]