As a brand owner and copyright holder (e.g., of product photos, graphics, or unique descriptions), you have a powerful set of legal instruments at your disposal. These tools allow you to unconditionally protect your rights online and form the foundation of our interventions.
1. International and US Law (Global Reach) Tech platforms, search engines, and global data centers are subject to strictly defined abuse prevention procedures:
- DMCA (Digital Millennium Copyright Act) – Crucial US law allowing for the immediate request to remove stolen content (takedown notice) from global servers. Link to DMCA specification – U.S. Copyright Office
- Lanham Act (Trademark Act) – The foundation of trademark protection and combating unfair competition and counterfeits in the US and on platforms registered there. Link to Lanham Act – USPTO
- UDRP Procedure (Uniform Domain-Name Dispute-Resolution Policy) – A global WIPO arbitration mechanism allowing for the forced retrieval of domain names from cybercriminals impersonating your brand. Link to UDRP procedures – WIPO
2. European Union Law Protection within the digital single market imposes rigorous obligations on internet service providers:
- DSA (Digital Services Act) – Forces hosting platforms and social media to react swiftly and remove illegal content as soon as it is reported. Link to DSA regulations – EUR-Lex
- EUTMR (European Union Trademark Regulation) – Guarantees strong protection and enforcement mechanisms for trademarks registered with the EUIPO across all member states. Link to EUTMR – EUR-Lex
- Directive on Copyright in the Digital Single Market (2019/790) – Radically strengthens the position of copyright holders online against content-sharing platforms. Link to Directive – EUR-Lex